The Power of Frequently Asked Questions
What is the one thing that every business wants to know? Ok, aside from how to make more money? All businesses should want to know which questions their prospects have that need to be answered.
What is the one thing that every business wants to know? Ok, aside from how to make more money? All businesses should want to know which questions their prospects have that need to be answered. Questions are such a gift to a business until it’s hard to articulate. Instead of moving from meeting-to-meeting developing strategies for answers based on what we think people who use our product or service might be asking. We could move into a space of genuine interest and seek to understand what the people who use our products and services are seeking to answer and then provide the answers to their questions in the FAQ section of our website becoming a genuine value source
In the context of website effectiveness, having a thorough Frequently Asked Question page will set you far ahead of most businesses who don’t have one. It leaves prospects and visitors wanting more when a FAQ page is not easily accessible. But there is a bit of caution here.
Do not fall into the trap of doing the easiest thing when it comes to a Frequently Asked Question page. Which falls back into the norm of guessing questions that you want to answer so that it turns into more sales copy for your website visitor. Don’t do it. Instead, omit having an FAQ page if it is going to be a generic way to answer questions that no one has asked you for the answer to in the first place.
A better approach would be do use your social media platforms to ask questions about the things that matter most to them around a given subject or industry. Let’s not make it an FAQ about us, but instead let it be people-focused first; then prospect-focused last. Just remember that there is tremendous power in being the one who consistently and effectively gives solutions to problems. Hence the power of the FAQ is in the palm of your website page, should you choose to use it.